It's quite possible, and relatively easy, to make a lot of money with Google Adsense. However, it's also possible - and very easy - to make pocket change only. Best of all - it's possible to turn websites that generate pocket change into websites that produces enough money to pay your mortgage, send you on your dream holiday, and a whole lot more.
But there's a number of mistakes you can make with AdSense - mistakes that will have you making pocket change rather than life changing amounts of money. You need to try and stop making these mistakes, in order to make the sort of money that wil pay for your home.
There is one mistake that will leave your "Making Money With AdSense" dreams in tatters, even before you start trying!
The mistake I'm talking about is: Making your AdSense ads look like ads.
No one wants to click on an ad. Think about it! You don't go to websites looking for advertisements - do you? No - you're looking for information - and instinctively you will ignore any ads displayed on the websites you visit. It's the same with your website visitors! They don't want to watch your ads - let alone click on them - and todays Internet users has developed a sixth sense of how to avoid ads. They know where to expect them - and how to ignore them. In fact - most surfers never watch the banners at the top of the page - or the skyscrapers running up and down the side. Just look at Googles "heatmaps" for evidence.
When you first open an account with Google AdSense, the format and layout of the ads you receive have been designed to look like ads. AdSense has got this setting by default - and it's this setting you have to work hard to change.
This is also what makes AdSense interesting! You can change the look of your ads! Theres dozens of strategies that you can use, to stop your AdSense ads from looking like ads, and make them look attractive to your website visitors. You can:
Choose the format of your ads
Place them in areas of your page where they get the most attention
Combine the different ad units to work the best for you
Enhance the use of keywords on your site, to display the highest paying ads
Play with the colours to make the ad units blend in with the colours of your site
....Do a whole lot more
The biggest mistake you can make with AdSense is to leave your AdSense units looking like ads.
The second biggest mistake you can make with AdSense is to not know the best tactics to change the ad-units so they work to your advantage.
So - if you're an AdSense publisher already - or plan to become one, educate yourself on how to make the most with AdSense, and put your knowledge into practice.
Find out more about How To Make Money With Google Adsense at Squidoo
Article Source: http://EzineArticles.com/?expert=K_Madsen
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